Evaluate Your Business Idea With the CENTS Framework

Based on MJ DeMarco's books "The Millionaire Fastlane" and "Unscripted", our tool helps you assess if your business idea has what it takes to succeed.

The CENTS Framework

Control

Do you have control over your business's key factors like price, distribution, and market?

Entry

How difficult is it for others to enter and compete in your market space?

Need

Does your business fulfill a genuine need or solve a real problem in the marketplace?

Time

Can your business operate independently of your time investment once established?

Scale

Can your business grow exponentially without a proportional increase in effort or cost?

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